Happy reading and ray guns

Happy Reading – I absolutely adore the new posters for Penguin Classics, by brand director Sam Voulters and designer Tom Etherington. Not sure what the long term plans are, but I can really see this campaign going on indefinitely, a new batch of battered/loved paperbacks appearing on billboards every couple of months. I tweeted about this the other day, and opinion is very split (natch) about whether these books are loved or incredibly unloved.

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